Hongjia Food Accelerates Intelligent Transformation: Tech-Powered Production Meets Diversified Consumption Scenarios

About Shandong Hongjia Food Company

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Hongjia Food Accelerates Intelligent Transformation: Tech-Powered Production Meets Diversified Consumption Scenarios

January 19, 2026 – Hongjia Food Co., Ltd., a front-runner in the aquatic and semi-prepared poultry food sector, is accelerating its intelligent transformation pace. By integrating cutting-edge digital and automated technologies into the entire production chain, the company has achieved a dual leap in production efficiency and product quality. Meanwhile, leveraging the upgraded intelligent production capacity, Hongjia Food is continuously optimizing its product matrix to cater to diversified consumption scenarios such as family meals, single-person dining, and outdoor camping, further consolidating its market competitiveness in the booming pre-prepared food industry.

As the global pre-prepared food market enters a period of high-quality development, intelligent manufacturing has become a core driving force for industry upgrading. According to industry reports, the scale of China's aquatic pre-prepared food market is expected to exceed 250 billion yuan in 2026, with a compound annual growth rate of around 23% . Consumers' demand for convenience, safety, and nutrition is constantly escalating, prompting food enterprises to accelerate technological iteration and process upgrading. Hongjia Food's intelligent transformation strategy is precisely aligned with this market trend, laying a solid foundation for sustainable development.

Intelligent Production Upgrade: Efficiency and Precision Driven by Technology

Hongjia Food has invested heavily in upgrading its production lines with intelligent equipment and digital management systems, realizing full-process automated control from raw material processing to finished product packaging. The upgraded production workshop has built a highly integrated intelligent management system, connecting IoT devices, big data analysis platforms, and ERP systems to achieve dynamic visualization, flexible switching, and efficient collaboration of the entire manufacturing process.

In the processing of core products such as Pre-Marinated Snakehead Fish Fillets and basa fish products, the company has introduced automated deboning equipment, precision weighing systems, and intelligent quick-freezing control devices. The automated deboning equipment can complete bone removal with millimetric precision, ensuring the safety of fish fillets while increasing processing efficiency by 40% compared with traditional manual operations. The intelligent quick-freezing system uses AI algorithms to adjust the freezing temperature and speed in real time according to the characteristics of different products, maximizing the retention of the original texture and nutritional value of the fish fillets.

In terms of quality control, the intelligent production line is equipped with laser detectors and microbial rapid testing equipment, which can perform non-destructive scanning and real-time detection of products at a speed of several times per second. This ensures that every batch of products meets strict quality standards, and builds an end-to-end traceability system covering raw material sourcing, processing, and distribution, achieving "traceable origin, trackable destination, and accountable responsibility" .

Scenario-Oriented Product Innovation: Catering to Diversified Market Demands

Driven by intelligent production capacity, Hongjia Food has launched a series of scenario-oriented products, accurately matching the changing consumption needs of the market. With the rise of single-person households and outdoor camping trends, the company has optimized its product specifications and formulas to cover multiple consumption scenarios.

For the single-person dining scenario, Hongjia Food has launched 150g small-portioned Pre-Marinated Snakehead Fish Fillets. The product is independently packaged, easy to store and cook, and can be made into a delicious dish in 10 minutes, perfectly meeting the needs of young white-collar workers for convenience and a sense of ritual . For the outdoor camping scenario, the company has developed a portable semi-prepared poultry set, including pre-marinated chicken wings and seasoned duck breasts, which can be cooked directly with simple heating equipment, becoming a new favorite for camping enthusiasts.

In response to consumers' increasing focus on healthy eating, the company has launched low-fat, low-sodium aquatic pre-prepared products through intelligent formula adjustment. These products retain the original flavor while reducing fat and salt content, with protein retention rate as high as 98%, catering to the health needs of middle-aged and young consumers .

"Intelligent transformation is not only about improving efficiency, but also about better meeting consumer demands," said Mr. Zhao, General Manager of Hongjia Food. "By integrating technology into production and innovation, we can provide more high-quality, convenient, and healthy products for consumers. This is also the core competitiveness of Hongjia Food in the fierce market competition."

Future Outlook: Deepening Intelligent Transformation and Expanding Market Boundaries

Looking ahead, Hongjia Food will continue to deepen its intelligent transformation strategy, increase investment in research and development of intelligent equipment and digital technologies, and further optimize the integration of production, supply, and sales. The company plans to launch more scenario-oriented products in 2026, including instant seafood snacks and ready-to-drink fish soup, to explore new growth points in the market.

At the same time, Hongjia Food will actively participate in industry exchanges and cooperation, learn from advanced international intelligent manufacturing experience, and strive to build a world-class intelligent food production base. With technology as the core, quality as the foundation, and market demand as the guide, the company is committed to becoming a leader in the global pre-prepared food industry and bringing more high-quality food products to consumers around the world.

About Hongjia Food Co., Ltd.

Hongjia Food Co., Ltd. is a professional enterprise integrating R&D, production, processing, and sales of aquatic products and semi-prepared poultry dishes. Adhering to the concept of "technology empowers quality, innovation leads the market", the company has built an advanced intelligent production line and a comprehensive quality control system. Its products cover a variety of categories and specifications, catering to diversified consumption scenarios. With stable quality and excellent performance, Hongjia Food has won wide recognition from domestic and foreign customers. For more information, please get in touch with us.


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