About Shandong Hongjia Food Company
About Shandong Hongjia Food Company
January 11, 2026 – Hongjia Food Co., Ltd., a leading manufacturer specializing in high-quality fish fillets and chicken/duck semi-prepared dishes, is making remarkable strides in the global market. As the international food and beverage export sector shows encouraging signs of recovery, with non-EU trade outpacing growth and emerging markets becoming new growth engines, Hongjia Food is leveraging its product advantages, strict quality control system, and proactive market development strategy to strengthen its global presence and meet the surging demand for premium processed food worldwide.
Against the backdrop of a recovering global economy, the demand for convenient, safe, and high-quality processed food has been on a steady rise. According to recent industry reports, global exports of poultry products are expected to grow by 4-4.5% in 2026, with strong demand from both traditional markets and emerging regions such as Southeast Asia, Central Asia, and the Middle East . Meanwhile, the market for fish and seafood products remains robust, driven by increasing consumer awareness of healthy eating and protein-rich diets. Hongjia Food, with its focus on fish fillets and chicken/duck semi-prepared dishes, is perfectly positioned to capitalize on these favorable market trends.
Hongjia Food's product range is tailored to cater to the diverse preferences and consumption habits of global customers. The company's fish fillet series includes a variety of options such as cod fillets, tilapia fillets, and pollock fillets, all sourced from legally registered and inspected aquaculture bases. Each fillet undergoes strict processing procedures, including careful deboning, cleaning, and quick-freezing, to retain its freshness, tenderness, and nutritional value. The fish fillets are available in both frozen and chilled forms, meeting the different storage and transportation requirements of various markets.
The chicken and duck semi-prepared dishes series is another core offering of Hongjia Food, covering popular products such as marinated chicken thighs, seasoned duck breasts, and pre-cooked chicken wings. These semi-prepared dishes are designed to save time for consumers and food service providers, requiring only simple heating or cooking before consumption. The company uses high-quality poultry raw materials from qualified farms, ensuring no diseases, drug residues, or pollution . A variety of flavor options are available, including classic savory, spicy, and garlic flavors, as well as customized flavors developed according to the specific tastes of target markets.
"We recognize that global consumers are increasingly demanding convenient and healthy food products," said Melody, Overseas Sales Director of Hongjia Food. "Our semi-prepared dishes not only meet the needs of fast-paced modern life but also adhere to the highest standards of food safety and quality. This has enabled us to gain wide recognition from customers in Europe, North America, and Southeast Asia."
As a food manufacturer focusing on exports, Hongjia Food attaches great importance to food safety and quality control. The company has established a comprehensive quality management system covering the entire production process from raw material sourcing to finished product delivery, complying with international food safety standards such as HACCP, ISO22000, and the relevant requirements of importing countries .
In terms of raw material inspection, Hongjia Food conducts strict audits on all raw material suppliers and requires them to provide legal source certificates and inspection quarantine reports . Each batch of raw materials is tested for sensory indicators, physical and chemical indicators, and microbial indicators upon arrival at the factory. For example, the volatile basic nitrogen content of poultry raw materials is strictly controlled below 20mg/100g, and heavy metal residues such as lead, mercury, and cadmium meet the limit requirements of international standards . Pathogens such as Salmonella and Shigella are strictly prohibited .
During the production process, the company's workshops adhere to the hygiene standards specified in GB12694, with strict control over production temperature and time. The cooling semi-prepared dishes are stored at 0-4℃ and transported at 0-7℃, while the frozen products are stored below -18℃ and transported below -15℃ . Finished products undergo rigorous sampling inspection before leaving the factory, ensuring that only qualified products are delivered to customers.
The company's commitment to quality has been recognized by international authorities. Hongjia Food has obtained a number of export certifications, including the EU's RASFF certification and the US FDA certification, enabling its products to enter the mainstream markets of various countries smoothly.
In line with the global trend of non-EU trade growth , Hongjia Food has adopted a diversified market strategy, focusing not only on traditional export markets such as the EU and the US but also actively exploring emerging markets in Southeast Asia, Central Asia, and the Middle East. These emerging markets have shown strong growth potential due to their economic development and rising consumer purchasing power .
In 2025, Hongjia Food achieved significant growth in exports to Southeast Asian countries such as Thailand, Indonesia, and Malaysia. The company's fish fillets and semi-prepared poultry dishes have become popular among local consumers due to their high quality and convenient preparation. To further expand its presence in these markets, Hongjia Food has participated in various international food exhibitions, such as the Guangzhou Import and Export Fair and the Thailand Food Exhibition, to showcase its products and establish in-depth cooperation with local distributors .
The Middle East and Central Asian markets are also important targets for Hongjia Food's global expansion. The company has successfully entered the markets of the United Arab Emirates, Kazakhstan, and Kyrgyzstan, leveraging the growing demand for high-quality protein products in these regions . To adapt to the local market environment, Hongjia Food has adjusted its product packaging and specifications, and obtained the relevant halal certification to meet the religious and dietary requirements of local consumers.
In addition to traditional trade channels, Hongjia Food is also exploring cross-border e-commerce platforms to expand its global reach . The company has established official flagship stores on several well-known international e-commerce platforms, enabling customers from all over the world to purchase its products conveniently. This omni-channel sales strategy has effectively increased the company's brand exposure and sales volume.
Looking ahead to 2026 and beyond, Hongjia Food will continue to focus on product innovation and market expansion to achieve sustainable growth. The company plans to invest more in research and development to launch new products that meet the evolving needs of global consumers, such as low-fat, low-sodium semi-prepared dishes and organic fish fillets.
In terms of market expansion, Hongjia Food will further deepen its penetration in existing markets and actively explore new markets such as Africa and South America. The company will also strengthen its cooperation with local partners to establish a more efficient sales and logistics network, reducing transportation costs and improving delivery efficiency.
"The global food export market is full of opportunities and challenges," said Melody. "We will continue to uphold the principle of 'quality first, customer-oriented' and strive to provide better products and services to global customers. We are confident that through continuous innovation and hard work, Hongjia Food will achieve greater success in the global market and become a well-known brand in the international processed food industry."
Hongjia Food Co., Ltd. is a professional manufacturer specializing in the production and export of fish fillets and chicken/duck semi-prepared dishes. With advanced production equipment, strict quality control system, and experienced R&D and sales teams, the company is committed to providing high-quality, safe, and convenient food products to global customers. Its products are exported to more than 20 countries and regions around the world, including the EU, the US, Southeast Asia, and the Middle East. For more information, please visit https://www.sdhongjiafood.com/.
No.48 East Ring Road,Mizhou Street,Zhucheng City,Weifang City,Shandong Province,China.
