About Shandong Hongjia Food Company
About Shandong Hongjia Food Company
January 12, 2026 – While maintaining a steady growth momentum in the international market, Hongjia Food Co., Ltd. has also achieved remarkable results in the domestic trade sector. With its unwavering commitment to product quality and customer satisfaction, the company has won widespread trust from domestic customers. Among its diverse product portfolio, the Pre-Marinated snakehead fish fillets have emerged as a star product, enjoying soaring sales and high popularity across the country, and becoming a preferred choice for both home consumers and catering businesses.
In recent years, the domestic pre-prepared food market has witnessed vigorous development, driven by the accelerating pace of urban life and the growing demand for convenient, healthy and high-quality food . According to industry reports, the sales volume of Pre-Marinated fish fillets on fresh food platforms has increased by 300% annually, and the market penetration rate of processed aquatic products in family catering and fast-food supply chains is constantly rising, with consumers aged 25 to 40 contributing more than 60% of the market growth . Seizing this market opportunity, Hongjia Food has concentrated its efforts on optimizing its domestic product system and channel layout, and its Pre-Marinated snakehead fish fillets have quickly stood out in the fiercely competitive market with their outstanding product strength.
The Pre-Marinated snakehead fish fillets, the flagship product of Hongjia Food in the domestic market, have become a bestseller due to their excellent quality and user-friendly features. Unlike traditional frozen fish fillets wrapped in thick starch, Hongjia's Pre-Marinated snakehead fish fillets adhere to the concept of "genuine materials and healthy convenience" , which has struck a chord with modern consumers pursuing a healthy diet.
In terms of raw material selection, Hongjia Food strictly sources snakehead fish from legally registered and inspected aquaculture bases. Only live and healthy snakehead fish are selected for processing, ensuring the purity and safety of the raw materials. The fish fillets undergo a sophisticated deboning process, removing all small bones, making them safe for the elderly and children to eat with confidence . At the same time, the company adopts a professional fish scale and black membrane removal process, completely solving the problem of earthy smell of freshwater fish, ensuring that the fish fillets have a pure and fresh taste.
The biggest highlight of the product lies in its "Pre-Marinated" feature. The fish fillets are processed without adding any water-retaining agents, tenderizers or other additives, with a clean ingredient list that conforms to the modern consumers' demand for "clean label" products . In the processing process, the -196℃ liquid nitrogen quick-freezing technology is adopted to instantly lock the cell moisture of the fish fillets, minimizing the formation of ice crystals outside the cells. This not only maximizes the retention of the original freshness, tenderness and nutritional value of the snakehead fish, but also ensures that the fish fillets have little water loss after thawing and a stable taste, which is far superior to ordinary frozen fish fillets .
In addition, the product is designed to be extremely convenient to use. It is pre-processed to be wash-free, cut-free and marinate-free. Consumers only need to thaw it and it can be cooked immediately . Whether it is made into pickled fish, tomato fish fillets with a simple combination, or directly boiled in a hot pot, it can be quickly made into a delicious dish, which greatly saves the cooking time of modern people. This convenient feature has made it a "must-have for lazy people" in many families and a "time-saving artifact" for catering businesses.
The excellent quality of Hongjia's Pre-Marinated snakehead fish fillets has won it a large number of loyal domestic customers. On major e-commerce platforms and community group buying channels, the product has received numerous positive reviews. Many consumers commented: "The fish fillets are fresh and tender, with no small bones, and the children love to eat them very much", "The soup is clear and not turbid when cooked, and the taste is no worse than that in restaurants", "The ingredient list is clean, so you can eat it with confidence". According to statistics, the repurchase rate of the 200-300g family pack of Pre-Marinated snakehead fish fillets has exceeded 40% , which fully reflects the recognition and trust of consumers in the product.
In addition to the family consumer market, Hongjia's Pre-Marinated snakehead fish fillets have also been widely favored by catering businesses. At present, the product has established in-depth cooperative relations with many well-known catering chains, hot pot restaurants and fast-food restaurants across the country. For catering businesses, the standardized quality and stable supply of Hongjia's Pre-Marinated snakehead fish fillets can ensure the consistency of the taste of their dishes, speed up the serving efficiency, and effectively reduce the operation cost . A person in charge of a well-known hot pot chain said: "Hongjia's Pre-Marinated snakehead fish fillets have a complete shape, tight and elastic meat quality, and are not easy to break even when boiled for a long time. They are very suitable for hot pot. The stable supply and reliable quality make them our long-term cooperative products."
To further expand its domestic market share, Hongjia Food has continuously optimized its sales channels. While consolidating traditional channels such as supermarkets and farmers' markets, the company has actively laid out emerging channels such as e-commerce platforms and community group buying . With the help of the high flow and wide coverage of these channels, the product can reach consumers in more regions, and the sales volume has maintained a rapid growth trend. In 2025, the sales volume of Hongjia's Pre-Marinated snakehead fish fillets in the domestic market increased by more than 130% year-on-year, becoming a powerful driving force for the growth of the company's domestic trade business.
The outstanding performance of Hongjia Food in the domestic market is inseparable from its consistent adherence to the principle of "quality first". The company has established a comprehensive quality management system covering the entire process from raw material procurement to finished product delivery for its domestic trade products, strictly complying with national food safety standards .
In the raw material inspection link, the company conducts strict audits on all snakehead fish suppliers and requires them to provide legal source certificates and inspection and quarantine reports. Each batch of raw materials must pass strict sensory, physical and chemical, and microbial tests before entering the factory to ensure that there are no drug residues, heavy metal over-limit and other quality problems . During the production process, the workshops strictly implement hygiene standards, and the production temperature and time are accurately controlled to avoid cross-contamination. Before leaving the factory, all finished products must undergo rigorous sampling inspection, and only qualified products can be put on the market.
In addition, Hongjia Food has also introduced advanced intelligent processing equipment, which not only improves the production efficiency, but also reduces the product loss rate to less than 7% . The company also builds a complete cold chain logistics network, ensuring that the products are kept at a low temperature during transportation and storage, and maintaining the freshness and quality of the products to the greatest extent when they reach the hands of consumers. This commitment to quality has laid a solid foundation for the company to win the trust of domestic customers.
Looking at the future domestic market, Hongjia Food is full of confidence. The company said that it will take the success of Pre-Marinated snakehead fish fillets as an opportunity to further deepen its layout in the domestic market, continuously improve the construction of sales channels and after-sales service system, and bring high-quality products to more domestic consumers.
At the same time, based on the in-depth insight into domestic consumer demand, the company will increase investment in research and development, continuously enrich its domestic product matrix. It plans to launch more diversified processed aquatic products and pre-prepared dishes in the future, such as low-fat and low-sodium unbleached fish fillets, to meet the personalized and healthy dietary needs of different consumer groups.
"Winning the trust of domestic customers is the greatest motivation for our development," said Melody, Domestic Sales Director of Hongjia Food. "We will always adhere to the concept of 'customer-oriented, quality-based', and continue to provide safer, healthier and more convenient food products for domestic consumers. We believe that with the support and trust of customers, Hongjia Food will achieve greater development in the domestic market."
Hongjia Food Co., Ltd. is a professional food manufacturer integrating the production, processing and sales of aquatic products and pre-prepared dishes. With advanced production equipment, strict quality control system and professional R&D and sales teams, the company is committed to providing high-quality food products for both domestic and foreign markets. While developing steadily in the international market, the company has achieved remarkable results in the domestic market, with its products selling well in all provinces, municipalities directly under the Central Government and autonomous regions across the country. For more information, please visit https://www.sdhongjiafood.com/.
No.48 East Ring Road,Mizhou Street,Zhucheng City,Weifang City,Shandong Province,China.
